Research Perspectives on Social Media Influencers and their Followers - Paperback

by Brandi Watkins (Editor), Kelli S. Burns (Contribution by), Joanna Boudreaux (Contribution by)

This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.

Author Biography

Brandi Watkins is associate professor in the School of Communication and Digital Media at Virginia Tech.