Service and Service Systems: Provider Challenges and Directions in Unsettled Times - Paperback

by Steve Baron (Author)

This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the encyclopedic approach, the text focuses on the two main issues of interest to managers who deal with overseas operations. The first main issue is how uncertain foreign exchange (FX) rate changes affect a firm's ongoing cash flows and equity value, and what can be done about that risk. The second main issue is the estimation of the cost of capital for international operations and the evaluation of overseas investment proposals. Numerous examples of real world companies are used.

Author Biography

Steve Baron received a MSc in Statistics from the University of Leeds, United Kingdom, and a MSc in Management Science, University of Manchester Institute of Science and Technology, United Kingdom. He has been published in many service journals as well as in mainstream marketing and business/management journals.