Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy - Paperback

by Jami A. Fullerton (Editor), Alice Kendrick (Editor)

Bridging two camps in the field of international public opinion - nation branding and public diplomacy - Shaping International Public Opinion presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field.

Author Biography

Jami A. Fullerton (Ph.D., the University of North Texas) is a professor in the School of Media and Strategic Communications and holds the Peggy Layman Welch Chair in Strategic Communications at Oklahoma State University-Tulsa.

Alice Kendrick (Ph.D., the University of Tennessee) is the Marriott Professor of Advertising in the Temerlin Advertising Institute at Southern Methodist University in Dallas, where she teaches communication research and strategy courses.