Smart Parts Pricing: How to Price in After-Sales to Maximize Profitability - Paperback

by Danilo Zatta (Author)

In Smart Parts Pricing, pricing expert Dan Zatta explains how to boost profitability and build a competitive advantage, transforming the way companies set and manage after sales prices. It uncovers all the key aspects of monetization: price strategy, price setting, price implementation, price steering, and price enablers.

Author Biography

Danilo Zatta is one of the world's leading advisors and thought leaders in the field of pricing and topline excellence. As a management consultant for more than 20 years, he advises and coaches many of the world's best-known organizations. The Financial Times defined him as "one of the world's leading pricing minds".