Sport in Korea: History, development, management - Paperback

by Dae Hee Kwak (Editor), Yong Jae Ko (Editor), Inkyu Kang (Editor)

This book brings together international scholars from disciplines including sport history, sociology, journalism, economics, sport development and management to explore the significance of sport in contemporary Korea. It plots the evolution of sport in Korea and envisions the possibilities for its future.

Author Biography

Dae Hee Kwak is Associate Professor of Sport Management and Director of the Center for Sport Marketing Research at the University of Michigan, USA

Yong Jae Ko is Associate Professor in the Department of Tourism, Recreation, and Sport Management and Director of Advanced Sport Marketing Research Lab at the University of Florida, USA

Inkyu Kang is Associate Professor of Journalism in the School of Humanities and Social Sciences at Penn State University, USA

Mark Rosentraub is Professor of Sport Management and Director of the Center for Sport and Policy at the University of Michigan, USA