Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage - Paperback

by Ranjit Thind (Author)

Strategic Fashion Management is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry.

The book is particularly suitable for final year undergraduates and post-graduate students studying fashion marketing and management or those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.

Author Biography

Ranjit Thind has nearly 20 years' global experience in the fashion industry and has worked for a variety of iconic brands such Nike, Asprey and Ralph Lauren. He is an alumnus of the London College of Fashion, United Kingdom, and Harvard Business School, United States.