The Complete Guide to Facebook Advertising - Paperback

by Brian Meert (Author)

LEARN TO MASTER FACEBOOK ADVERTISING.

• Reach 2.3 billion potential customers instantly on Facebook, Instagram & Messenger.
• Easy step-by-step instructions for creating Facebook ads.
• Discover insider tips and tricks to improve your ROI.

This book brings a fast paced and simple learning approach to digital marketers looking to learn more about social advertising. Whether you're new to Facebook ads or an expert at digital marketing and and paid social, you'll discover how to select the correct objective, target your perfect audience and create ads that make a connection with your audience.

The Complete Guide to Facebook Advertising covers such topics as:

• How to set up your Business Manager, Facebook and Instagram accounts.
• How to create your ad campaigns on Ads Manager.
• How to create different ad formats such as Instant Experience and Dynamic Product Ads.
• How to create marketing funnels, the hight target audience and successful ad creatives.
• How to read Facebook reports and choose the right bidding type.

Brian Meert is the CEO of AdvertiseMint, the leading advertising agency specializing in Facebook advertising.