The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network - Paperback

by Michael Bhaskar (Author)

'The Content Machine' outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.

Author Biography

Michael Bhaskar is a digital publisher, researcher and writer based in London.