The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying - Paperback

by Helen Katz (Author)

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.

Author Biography

Helen Katz is Executive Vice President, Research, at Publicis Media. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University, DePaul University, and the University of Illinois.