The Strategic Government Relations Handbook: Improving Performance at this Non-market Arena - Paperback

by Rodrigo Navarro (Author)

Divided into 5 Chapters, the book brings theory, concepts, models, tools, recommendations and practical cases to optimize the performance of the Government Relations activity. As a result of doctoral research and the author's practical experience, who has over 30 years of experience in the field in large national and multinational companies, the work explores the level of Government influence in the context of non-market forces, and how companies can improve their strategic relationship with this particular stakeholder, contributing to the training of executives, consultants, academics and students, among others interested in the subject.